ADAM LEWIS

BUSINESS COACH

The Full Res System

Overview

As a business owner aiming to grow your monthly revenue from $10K to $100K, understanding and applying the principles of leadership, financial management, systems, team building, marketing, and sales is crucial. This overview summarises the key points from the six chapters that will guide you on your business journey. We have found the that the closer you follow this road map the smaller the plateaus as the skills and attributes level up as your business grows.

Chapter 1: ($0 - $400K) Taking Responsibility

In the start-up phase, focus on establishing solid foundations. Secure upfront payments to ensure cash flow, minimise risk and have your business working in debit and away from credit. Delegate routine tasks to free up time for strategic activities and working on your business. Define clear boundaries to avoid burnout, and develop a personal leadership routine to maintain focus. Identify your target niche and create compelling job offers to attract top talent. Learn to sell yourself and your vision effectively, and prioritise continuous learning to stay informed and inspired. These practices will help you build a strong foundation and prepare for growth.

Chapter 2: ($400K - $800K) The Art to Respond

As your business grows, refining processes and systems becomes essential. Implement job management software to streamline operations and create detailed job descriptions for clarity. Regular performance reviews provide valuable feedback, while a professional website and client database enhance your marketing efforts. Use a structured enquiry script for consistent client interactions and secure deposits or full payments upfront to maintain cash flow. Establish a regular meeting rhythm to keep your team aligned and nurture leads with follow-up sequences. Analyse time spent on production and profit activities to identify inefficiencies and opportunities for improvement.

Chapter 3: Consistency ($800K - $1.2M) How to build Results

In this stage, focus on consistency and efficiency. Develop a robust accounts receivable process for timely payments, and implement quality assurance checklists to maintain high standards. Use a default diary to prioritise important tasks, and establish core values to guide your team. Develop templates for fast replies and lead nurturing to improve responsiveness. Track marketing results and ROI to optimise strategies, and focus on upselling to increase revenue. Create a comprehensive vision and purpose to inspire your team, preload the year with strategic goals, and build a personal brand to enhance your credibility.

Chapter 4: Green Shoots ($1.2M - $2.4M) The courage to use Resources

Optimise and expand during the green shoots phase. Conduct advanced case study costings to understand financial impacts, and develop a mature business plan for sustainable growth. Implement cash flow forecasting to plan for future expenses, and appoint an operations manager to ensure efficiency. Invest in leadership training for your team, and recognise outstanding performance to boost morale. Implement prospect nurture systems to convert leads effectively, and explore new target markets to diversify revenue. Hire a marketing coordinator to manage efforts and regularly update processes to stay aligned with goals.

Chapter 5: Growth and Scale ($2.4M - $5M) Resolution and Letting Go

Strategic planning and optimisation are key in the growth and scale phase. Develop a detailed market plan and strategy, and explore new niche markets. Build both in-house and outsourced marketing teams for specialised skills. Employ a Business Development Manager to drive growth, and implement advanced sales training to improve conversion rates. Create sales scripts for consistent presentations, and pressure test processes to identify inefficiencies. Elevate your leadership skills through continuous learning, and develop a comprehensive investment strategy to turn profits into long-term wealth.

Chapter 6: Contribution Over $5M Your Resolve

Focus on strategic growth and sustainability in the contribution phase. Assemble a strong board of directors or investors for guidance and resources. Pursue acquisitions, new markets, and growth strategies to expand your business. Implement risk management strategies to protect against volatility, and manage your balance sheet for financial health. Develop and franchise models to scale operations, and build high-level relationships with key clients and stakeholders. Continuously drive sales conversions with optimised strategies, and develop a succession plan for business continuity. Prioritise personal meaning and health to sustain energy and effectiveness, and maintain a clear vision to guide your team.

By applying these principles and strategies, you can effectively grow your business, enhance profitability, and achieve long-term success.

Questions for Reflection

As you reflect on the insights provided, consider where your business currently stands and identify any challenges or opportunities you face. Here are six concise questions to help you think about your business's current state and apply the principles discussed in this book.

Question 1: How well do you understand and manage your financial metrics?
Question 2: Do you have effective systems in place to ensure efficiency and scalability?

Question 3: Are you attracting and retaining top talent to support your business goals?

Question 4: Is your marketing strategy effectively reaching your target audience and driving growth?

Question 5: How successful are your sales strategies in converting leads to customers?

Question 6: What steps are you taking to grow as a leader and guide your business effectively?

What steps are you taking to grow as a leader and guide your business effectively?

These questions, will offer you valuable insights into your business's current state and identify actionable steps for improvement and growth. Use these as the foundation for setting strategic goals and making informed decisions that will drive your own business success.

In-between The Stages

Love the challenges between the stages, engauge your low range gear and keep moving forward, get completed what you still need to complete from the previous phases. This is where you can lean on your close network and friends, be kind toyour self and ask the questions below to help you stay focused.

What is the benefit of this?
What am I learning from this?
What skills am I getting now that i didn’t have before
How is this going to get me closer to where I want to be?

Contact us

HEAD OFFICE

15 LAKE STEET, VARSITY LAKES, QLD 4227